Pre-financial crisis, EU citizens were overlooking Europe ignoring it in favour of globalisation, economic flows, and crises of political corruption. Innovative focus group methods allow an analysis of citizens reactions, and demonstrate howMorePre-financial crisis, EU citizens were overlooking Europe ignoring it in favour of globalisation, economic flows, and crises of political corruption. Innovative focus group methods allow an analysis of citizens reactions, and demonstrate how euroscepticism is a red herring, instead articulating an indifference to and ambivalence about Europe.