Changing Appearances: Understanding Dress in Contemporary Society George B. Sproles

ISBN: 9781563670145

Published: March 1st 1994

Hardcover

342 pages


Description

Changing Appearances: Understanding Dress in Contemporary Society  by  George B. Sproles

Changing Appearances: Understanding Dress in Contemporary Society by George B. Sproles
March 1st 1994 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 342 pages | ISBN: 9781563670145 | 8.42 Mb

This fascinating book examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded (a cycle known as the fashion process)- and what social, economic, and psychologicalMoreThis fascinating book examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded (a cycle known as the fashion process)- and what social, economic, and psychological factors cause an individual to adopt or reject a style.

The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior.



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